Meet Soliman, the founder and CEO of UK tea company Charbrew. Now in its second year, the brand has gone international, appearing on supermarket shelves as far afield as the US. Soliman looks into his tea leaves to tell us what lies in store for the business.
Sum your business up in a sentence
Charbrew is a quality tea brand offering innovative and unique blends to a curious and adventurous younger market.
What's the business model?
Identifying and catering to a modern palate in a traditional market. High standards and quality ingredients with minimal margin.
Who are your competitors?
Teapigs and Twinings are other experimental brands but we have a different edge in that we use real, whole pieces of fruit to give a distinct fresh-tasting flavour.